Live from the smoking areaFRIDAY EDITION · 23 OCT 2026

Bass · Beef · Bangers — The Loudest Rag In Dance Music

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EDUCATION & GUIDES

How To Promote Your Music on Instagram In 2026

Instagram should be a place where people can get a sense of your music and the person making it, not a constant stream of posters. Start with what you actually want someone to do: listen to a track, save a date, or come to a night. Each post can then do a small job towards that aim.

On the record

Instagram should be a place where people can get a sense of your music and the person making it, not a constant stream of posters. Start with what you actually want someone to do: listen to a track, save a date, or come to a night. Each post can then do a small job towards that aim.

Don't treat every clip like an advert. A short video from a practice, a shot of how you built a patch, or a plain explanation of why a track matters to you gives people something to respond to. You don't need to pretend that every session is chaos or that every idea is genius. A clear, honest moment is enough.

Keep your page easy to read. Use a profile picture that actually looks like you, and make sure your name and links are the same wherever you send people. If you share a track or a event, say what it is and where people can find it. Don't make them guess.

Make a simple rotine you can keep. A few real posts each week are better than a burst of content followed by silence. When someone leaves a thoughtful comment, treat it like a conversation rather than a number. That honest contact is what makes a page feel worth following.

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